41%
41%. That’s it. 41%. That’s the median US charity’s donor retention rate. According to the Fundraising Effectiveness Project (FEP) – a 10-year study, launched in 2006 by AFP and the Urban...
View ArticleSustaining Donor Pool With Giving Clubs
Demands on not-for-profit organizations’ fundraising programs have never been higher. With the pressure on for the big gifts necessary to make large goals possible, it is easy to neglect annual giving....
View ArticleA Leaking Donor Pool
The Chronicle of Philanthropy recently reframed results in a fairly frightening piece. In short, for every $100 contributed to charities last year, another $100 was lost, as donors discontinued or...
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Accidental Stewards
Are we accidental stewards? Even worse, are we careless stewards, realizing – only as it comes time to reenlist the support of a current contributor – that they haven’t heard from us in over a year?...
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